Strategy
I focused on creating clear, bold, and visually engaging designs that resonated with a student audience while remaining on-brand for institutional use. I collaborated closely with TMU Esports and internal stakeholders to ensure assets supported live events, activations, and ongoing promotions.
For both projects, I emphasized strong typography, high-contrast layouts, and adaptable formats that could work across signage, print, web, and social media. This approach ensured visual consistency across campus while allowing flexibility for different events and platforms.
The Red Bull Gaming Hub
Graphic design support for the Red Bull Gaming Hub launch, including signage, event assets with TMU Esports, and print, web, and social media materials.
I contributed to the launch of the Red Bull Gaming Hub by designing on-site signage and a range of marketing materials. I worked closely with TMU Esports to support their events and activations, creating printed postcards, posters, web assets, and social media announcements to promote the space and engage students across campus.
Chrysalis
I supported the launch of The Chrysalis at TMU by leading signage creation and designing marketing assets including social graphics, web banners, and posters.
The Chrysalis is the Creative School’s newly launched hub at Toronto Metropolitan University, designed to support collaboration, innovation, and student engagement across creative disciplines through a centralized physical and digital space.
The Creative AI Hub
Graphic design support for the Red Bull Gaming Hub launch, including signage, event assets with TMU Esports, and print, web, and social media materials.
I contributed to the launch of the Red Bull Gaming Hub by designing on-site signage and a range of marketing materials. I worked closely with TMU Esports to support their events and activations, creating printed postcards, posters, web assets, and social media announcements to promote the space and engage students across campus.
Key Takeaways
Strong visual systems help new spaces feel established and recognizable quickly
Designing for both physical and digital environments requires clarity and adaptability
Student-focused design benefits from bold visuals, concise messaging, and real-world context
Close collaboration with internal teams leads to more effective and relevant event promotion
Strategy
I focused on creating clear, bold, and visually engaging designs that resonated with a student audience while remaining on-brand for institutional use. I collaborated closely with TMU Esports and internal stakeholders to ensure assets supported live events, activations, and ongoing promotions.
For both projects, I emphasized strong typography, high-contrast layouts, and adaptable formats that could work across signage, print, web, and social media. This approach ensured visual consistency across campus while allowing flexibility for different events and platforms.
The Red Bull Gaming Hub
Graphic design support for the Red Bull Gaming Hub launch, including signage, event assets with TMU Esports, and print, web, and social media materials.
I contributed to the launch of the Red Bull Gaming Hub by designing on-site signage and a range of marketing materials. I worked closely with TMU Esports to support their events and activations, creating printed postcards, posters, web assets, and social media announcements to promote the space and engage students across campus.
Chrysalis
I supported the launch of The Chrysalis at TMU by leading signage creation and designing marketing assets including social graphics, web banners, and posters.
The Chrysalis is the Creative School’s newly launched hub at Toronto Metropolitan University, designed to support collaboration, innovation, and student engagement across creative disciplines through a centralized physical and digital space.
The Creative AI Hub
Graphic design support for the Red Bull Gaming Hub launch, including signage, event assets with TMU Esports, and print, web, and social media materials.
I contributed to the launch of the Red Bull Gaming Hub by designing on-site signage and a range of marketing materials. I worked closely with TMU Esports to support their events and activations, creating printed postcards, posters, web assets, and social media announcements to promote the space and engage students across campus.
Key Takeaways
Strong visual systems help new spaces feel established and recognizable quickly
Designing for both physical and digital environments requires clarity and adaptability
Student-focused design benefits from bold visuals, concise messaging, and real-world context
Close collaboration with internal teams leads to more effective and relevant event promotion
