Strategy
I focused on building scalable systems rather than one-off designs. Using Figma, I created reusable templates, modular layouts, and shared libraries that allowed campaigns to move quickly from concept to execution. Monthly themes and seasonal concepts helped unify campaigns across platforms, while flexible templates made it easy to adapt assets for different regions, languages, and formats without sacrificing quality or consistency.
Banner CTR Growth By introducing more creative, seasonal, and emotionally resonant banner designs, website banner performance improved steadily throughout 2025. Click-through rates increased from approximately 0.02% to 0.32%, representing roughly 1,500% growth and demonstrating stronger audience engagement with digital campaigns.
Beyond design, I frequently took initiative on content creation, planning and executing product photoshoots, setting up scenes, and filming assets myself within a limited in-house studio. I independently learned to operate cameras and handle basic video production, allowing the team to move faster, reduce dependencies, and create custom visuals when resources were limited. This combination of systemized workflows and hands-on production ensured campaigns stayed cohesive, efficient, and creatively flexible.
Social Media Growth
I revamped Frontier Dental’s social media visual identity by replacing outdated templates with a more modern, cohesive design system and introducing short-form, reel-style video content. Through improved visuals, stronger campaign concepts, and hands-on content creation, I helped grow the U.S. Instagram from 123 to over 5,000 followers in 2025 while increasing overall engagement and interaction.
Key Takeaways
Strong systems and templates can dramatically increase creative output without increasing resources
Consistency and scalability are just as important as visual polish in high-volume marketing environments
Thoughtful, emotionally resonant design can drive measurable engagement, even in traditionally conservative industries like healthcare
Strategy
I focused on building scalable systems rather than one-off designs. Using Figma, I created reusable templates, modular layouts, and shared libraries that allowed campaigns to move quickly from concept to execution. Monthly themes and seasonal concepts helped unify campaigns across platforms, while flexible templates made it easy to adapt assets for different regions, languages, and formats without sacrificing quality or consistency.
Banner CTR Growth By introducing more creative, seasonal, and emotionally resonant banner designs, website banner performance improved steadily throughout 2025. Click-through rates increased from approximately 0.02% to 0.32%, representing roughly 1,500% growth and demonstrating stronger audience engagement with digital campaigns.
Beyond design, I frequently took initiative on content creation, planning and executing product photoshoots, setting up scenes, and filming assets myself within a limited in-house studio. I independently learned to operate cameras and handle basic video production, allowing the team to move faster, reduce dependencies, and create custom visuals when resources were limited. This combination of systemized workflows and hands-on production ensured campaigns stayed cohesive, efficient, and creatively flexible.
Social Media Growth
I revamped Frontier Dental’s social media visual identity by replacing outdated templates with a more modern, cohesive design system and introducing short-form, reel-style video content. Through improved visuals, stronger campaign concepts, and hands-on content creation, I helped grow the U.S. Instagram from 123 to over 5,000 followers in 2025 while increasing overall engagement and interaction.
Key Takeaways
Strong systems and templates can dramatically increase creative output without increasing resources
Consistency and scalability are just as important as visual polish in high-volume marketing environments
Thoughtful, emotionally resonant design can drive measurable engagement, even in traditionally conservative industries like healthcare
