Strategy
I focused on clarity, storytelling, and outcomes-driven design across both static and motion-based assets. Visuals emphasized real student work, alumni success, and industry relevance to address skepticism around the value of a one-year graduate program. Motion graphics and screen-based content were designed to be bold, concise, and eye-catching in high-traffic campus environments, while social assets reinforced the same messaging in a more dynamic, platform-appropriate format.
By collaborating closely with program directors and the marketing team, I ensured all assets balanced creativity with credibility, serving as both effective recruitment tools and professional internal resources.
Flyer Creation
Designed program marketing flyers highlighting The Creative School’s media programs for prospective student engagement.
I created flyers for program marketing that students could pick up to browse information about the programs. While The Creative School offers approximately 15 undergraduate and 12 graduate programs, these materials were designed specifically to highlight the media programs.
Marketing Collateral
Designed multi-channel marketing collateral across print, web, and social media, with involvement in content creation and photoshoot direction.
Produced multi-channel marketing collateral across print and digital, including posters, stand-up displays, postcards, web banner ads, and social media assets. In addition to design, I supported content creation and assisted with creative direction for photoshoots used as stock imagery.
I assisted with and participated in photoshoots, supporting content creation to ensure visuals felt authentic, polished, and aligned with the program’s narrative.
Design Process
Created a fully illustrated holiday animation and email assets for The Creative School’s Christmas campaign, designed and animated from scratch.
This project was a more playful creative assignment. While I had previously worked on motion graphics for marketing assets, this holiday project was specifically assigned to me for the Christmas campaign. I designed the Christmas card for students along with all related email assets and created an illustrated animation video for The Creative School, drawn entirely from scratch. The animation features custom gifts and visual elements that represent and celebrate the spirit of The Creative School.
Key Takeaways
Motion and animation are powerful tools for capturing attention in physical spaces
Combining static, motion, and photography creates a more cohesive brand story
Outcomes-focused storytelling helps build trust with prospective graduate students
Hands-on collaboration across disciplines leads to stronger, more authentic content
Strategy
I focused on clarity, storytelling, and outcomes-driven design across both static and motion-based assets. Visuals emphasized real student work, alumni success, and industry relevance to address skepticism around the value of a one-year graduate program. Motion graphics and screen-based content were designed to be bold, concise, and eye-catching in high-traffic campus environments, while social assets reinforced the same messaging in a more dynamic, platform-appropriate format.
By collaborating closely with program directors and the marketing team, I ensured all assets balanced creativity with credibility, serving as both effective recruitment tools and professional internal resources.
Flyer Creation
Designed program marketing flyers highlighting The Creative School’s media programs for prospective student engagement.
I created flyers for program marketing that students could pick up to browse information about the programs. While The Creative School offers approximately 15 undergraduate and 12 graduate programs, these materials were designed specifically to highlight the media programs.
Marketing Collateral
Designed multi-channel marketing collateral across print, web, and social media, with involvement in content creation and photoshoot direction.
Produced multi-channel marketing collateral across print and digital, including posters, stand-up displays, postcards, web banner ads, and social media assets. In addition to design, I supported content creation and assisted with creative direction for photoshoots used as stock imagery.
I assisted with and participated in photoshoots, supporting content creation to ensure visuals felt authentic, polished, and aligned with the program’s narrative.
Design Process
Created a fully illustrated holiday animation and email assets for The Creative School’s Christmas campaign, designed and animated from scratch.
This project was a more playful creative assignment. While I had previously worked on motion graphics for marketing assets, this holiday project was specifically assigned to me for the Christmas campaign. I designed the Christmas card for students along with all related email assets and created an illustrated animation video for The Creative School, drawn entirely from scratch. The animation features custom gifts and visual elements that represent and celebrate the spirit of The Creative School.
Key Takeaways
Motion and animation are powerful tools for capturing attention in physical spaces
Combining static, motion, and photography creates a more cohesive brand story
Outcomes-focused storytelling helps build trust with prospective graduate students
Hands-on collaboration across disciplines leads to stronger, more authentic content
