Faculty Highlights

Faculty Highlights

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Industry

Industry

Fashion

Fashion

Client

Client

The Creative School

The Creative School

Service

Service

Graphic Design & Marketing

Graphic Design & Marketing

Date

Date

January 2024

January 2024

Project Description:

This exhibition marked the fourth collaboration between The Creative School and Cadillac Fairview, showcasing student and faculty work in a high-profile Toronto location. The partnership provided a platform for emerging artists to share their creative perspectives with a wider audience while contributing to the city’s cultural landscape.

For this project, I was responsible for designing large-scale posters and creating wayfinding signage to guide visitors through the exhibition. My role focused on ensuring that all visual elements were both compelling and functional, enhancing the visitor experience and creating a cohesive visual flow that complemented the artwork on display.

Goals & Constraints

  • Increase visibility and accessibility of student and faculty work.

  • Create clear, intuitive signage that enhances visitor navigation.

  • Strengthen the connection between the exhibition and the public through cohesive visual communication.


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Strategy

Developed large-scale posters and directional signage that balanced aesthetics with clarity.

Designed a visual hierarchy to guide visitors seamlessly through the space.

Integrated subtle branding elements to reinforce the partnership between The Creative School and Cadillac Fairview.


Key Takeaways / Outcomes:

  • Learned how to design functional yet visually engaging wayfinding systems.

  • Demonstrated the importance of cohesive visual storytelling in enhancing public engagement.

  • Gained experience translating creative concepts into tangible, large-scale public-facing design solutions.


Strategy

Developed large-scale posters and directional signage that balanced aesthetics with clarity.

Designed a visual hierarchy to guide visitors seamlessly through the space.

Integrated subtle branding elements to reinforce the partnership between The Creative School and Cadillac Fairview.


Key Takeaways / Outcomes:

  • Learned how to design functional yet visually engaging wayfinding systems.

  • Demonstrated the importance of cohesive visual storytelling in enhancing public engagement.

  • Gained experience translating creative concepts into tangible, large-scale public-facing design solutions.